Emma Louise Blackery (born 11 November 1991) is an English musician, singer,

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

vlog A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...

ger, record producer, and author. Active since 2012, Blackery has released EPs, singles, and

Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...

music videos. She has

tour Tour or Tours may refer to: Travel * Tourism, travel for pleasure * Tour of duty, a period of time spent in military service * Campus tour, a journey through a college or university's campus * Guided tour, a journey through a location, directed ...

ed with Busted, and headlined tours for her debut studio album ''Villains'', released on her RWG Records label in 2018. In 2015, Blackery's main YouTube channel had over one million subscribers.. She performed and was a panelist at YouTube events (including Summer in the City and

VidCon VidCon is an annual convention for fans, creators, executives, and online brands. The event primarily features prominent video stars from across the internet. In October 2020, VidCon Now relaunched as an ongoing, free digital offering. Vetera ...

), and has contributed twice to the

YouTube Rewind ''YouTube Rewind'' (stylized as ''YouTube ЯEWIND'') was an annual video series produced and created by YouTube and Portal A Interactive from 2010 to 2019. The videos were an overview and a recap of each year's viral videos, events, trends, an ...

video series. Blackery's

book A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arr ...

, ''Feel Good 101: The Outsiders' Guide to a Happier Life'', is based on her 2013 ''Feel Good 101'' video series.

Music career

Debut and early success (2012–2018)

Blackery released her debut EP, ''Human Behaviour'', in early 2012 followed by her second EP, ''Distance'', in July 2013. A music video for the lead track, "Go the Distance," was produced by Arthur Walwin. Her third EP, ''Perfect'', was released on 11 November 2014. Its title track topped the

UK Independent Singles Breakers Chart The UK Independent Singles Breakers Chart and the UK Independent Album Breakers Chart are music charts based on UK sales of singles and albums released on independent record labels by musical artists who have never made the UK top 20. It is comp ...

for one week, and entered the

UK Rock & Metal Singles Chart The UK Rock & Metal Singles Chart and UK Rock & Metal Albums Chart are record charts compiled in the United Kingdom by the Official Charts Company (OCC) to determine the 40 most popular singles and albums in the rock and heavy metal genres. The ...

at number eight. In 2015, ''

Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

'' included Blackery on its "30 Women Under 30 Who Are Changing the World" list. Jason Perry produced Blackery's fourth EP, ''Sucks to Be You'', which was released in 2016. Its title track peaked at number 85 on the

Scottish Singles Chart The Scottish Albums Chart is a chart compiled by the Official Charts Company (OCC) which is based on how physical and digital sales towards the UK Albums Chart fare in Scotland. The official singles chart for Scotland, the Scottish Singles Chart, ...

. On 4 April 2016, Blackery announced that she would join

pop punk Pop punk (or punk pop) is a rock music genre that combines elements of punk rock with power pop or pop. It is defined for its emphasis on classic pop songcraft, as well as adolescent and anti-suburbia themes, and is distinguished from other pu ...

band Busted on their Pigs Can Fly tour. "Sucks to Be You" was the

runner-up {{Short pages monitor In December 2019 she performed an unreleased song titled "Plot Holes" at SitC Winter Edition at the

NEC is a Japanese multinational information technology and electronics corporation, headquartered in Minato, Tokyo. The company was known as the Nippon Electric Company, Limited, before rebranding in 1983 as NEC. It provides IT and network soluti ...

Sixth EP and ''Girl in a Box'' (2020–present)

Blackery released her sixth EP, ''My Arms Are Open,'' on 15 May 2020. The lead single "Wolves' was released on 2 April 2020 ahead of the EP. She went on to release lyric videos for songs "Plot Holes" and "History of Touches". She has described them as "some really personal lyric videos," which she created herself both in her home studio and outside near her home at sunset. On 10 December 2020 Blackery released a standalone single titled "Blossom" On 22 November 2020, Blackery announced during a YouTube video that her second studio album was in production, due to be released in 2021. On 9 June 2021, Blackery revealed her second album's title, ''Girl in a Box'', through a series of tweets, where she posted the album's cover art, alongside the release date of 27 August 2021. These tweets include the full tracklist, revealing a total of ten songs, which includes the previously released singles "Crying", "Brutus" and "My Terms", as well as the announcement of a UK tour to promote the album, which is scheduled for February 2022. She released two singles after the album called "What Have You Done for Me Lately?" and "Cry to Your Mother" leading into the tour. She had to reschedule for June 2022 for Covid-19 reasons

Other work

YouTube

Blackery was initially inspired by

Shane Dawson Shane Lee Yaw (born July 19, 1988), better known as Shane Dawson, is an American YouTuber, actor, fimmaker, writer, and musician. One of the first people to rise to fame on YouTube, he began making videos in 2008 at the age of 19 and garnered ...

Smosh Smosh is an American YouTube sketch comedy- improv collective founded by Anthony Padilla and Ian Hecox. In 2002, Padilla created a website named "smosh.com" for making Flash animations, and he was later joined by Hecox. They began to post v ...

Dan Howell Daniel James Howell (born 11 June 1991) is an English YouTuber, presenter, comedian and author. He gained prominence through his YouTube channels ''Daniel Howell'' (formerly known as ''danisnotonfire''), which reached over six million subscrib ...

Phil Lester Philip Michael Lester (born 30 January 1987) is an English YouTuber and radio host. He is best known for his YouTube channels ''AmazingPhil'', which gained over 4 million subscribers, and ''DanAndPhilGAMES''. Together with frequent collaborato ...

and, in 2017, by

Troye Sivan Troye Sivan Mellet ( ; born 5 June 1995) is an Australian singer-songwriter, actor and YouTuber. After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with EMI Australia in 2013 and released his thi ...

. In 2018, Blackery had three active YouTube channels; other channels have been deleted, re-branded, or left inactive. * Emma Blackery – Blackery's main channel, created in May 2012, on which she hosts vlogs, music videos, comedy sketches, and other content. Although she began to develop a following by reading excerpts from ''

Fifty Shades of Grey ''Fifty Shades of Grey'' is a 2011 erotic romance novel by British author E. L. James. It became the first instalment in the ''Fifty Shades'' novel series that follows the deepening relationship between a college graduate, Anastasia Steele, ...

'' on her channel, the videos were removed due to copyright complaints. In 2018, the channel had nearly 1.5 million subscribers. * EmmaBlackeryVEVO – created to upload her

music videos, including "Nothing Without You", "Magnetised", "Don't Come Home" (lyric video), "Dirt" ( acoustic version), "Agenda" (lyric video), "Icarus" (lyric video), and ''Take Me Out''., 2018. * Vloggery – dedicated to

s, including her IPOAD series of longer videos and other content not on her main channel. Blackery presented Summer in the City 2017 in three videos. EmmaBlackeryVEVO, Vloggery, and the Topic channel have been closed to subscription since May 2019, and all videos are on the main channel., 2019.. 2019. In 2013, Blackery participated in YouTube's Geek Week, and

Grace Helbig Grace Anne Helbig is an American comedian, actress, and internet personality. She is the co-creator and co-host of the podcast ''This Might Get Weird'' (2018–present) alongside frequent collaborator Mamrie Hart and is the voice of Cindy Bear ...

featured her in a ''Not Too Deep'' podcast the following year. She received a Gold Creator Award for having over one million subscribers in 2015, and joined

PewDiePie Felix Arvid Ulf Kjellberg ( , ; born 24 October 1989), better known as PewDiePie ( ), is a Swedes, Swedish YouTuber known for his Let's Play videos and comedic formatted videos and shows. Kjellberg's popularity on YouTube and extensive media co ...

's now-defunct Revelmode network, won on Tom Scott's ''Game On'' show, was spotlighted by YouTube as one of 18 #MadeForYou UK YouTubers, and appeared in the

Red Bull TV Red Bull TV is a global multi-platform channel owned by Red Bull GmbH, distributed digitally on connected TVs, smartphones, tablets, and on its website. The channel is available globally. Programming is in English (with optional subtitles and clos ...

documentary ''Kings of Content'' with Louis Cole the following year. She expressed her unhappiness with

after two appearances, and ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

'' cited Blackery as one of three case studies of pressure and YouTube burnout in 2018. She since admitted that she "finally stopped chasing that next viral video and hat she'scomfortable making content for erself" Some of her most-viewed videos are "If Tampon Commercials Were Honest", "The Sims in Real Life", and "If Websites Started Dating". Blackery's "My thoughts on Google+" video went viral in 2013, after

Tubefilter Tubefilter, Inc. is a privately held company based in Los Angeles, California that operates media businesses focusing on the online entertainment industry. Tubefilter is best known for Tubefilter News, a blog targeted at the fans, creators, pro ...

featured it as the best reaction to a new YouTube comment system. Blackery sang it again in November 2018 to celebrate the end of

Google+ Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

. In December 2016, ''TenEighty'' included her "YouTube Heros (Parody)" as one of their "Five of the Best: Parody Videos".

Writing

Blackery wrote ''Feel Good 101: The Outsiders' Guide to a Happier Life'' (based on her 2013 ''Feel Good 101'' video series), addressing depression,

self-harm Self-harm is intentional behavior that is considered harmful to oneself. This is most commonly regarded as direct injury of one's own skin tissues usually without a suicidal intention. Other terms such as cutting, self-injury and self-mutilatio ...

anxiety Anxiety is an emotion which is characterized by an unpleasant state of inner turmoil and includes feelings of dread over anticipated events. Anxiety is different than fear in that the former is defined as the anticipation of a future threat wh ...

and other issues. The book was published in September 2017.

Personal life

Blackery grew up in

Basildon Basildon ( ) is the largest town in the borough of Basildon, within the county of Essex, England. It has a population of 107,123. In 1931 the parish had a population of 1159. It lies east of Central London, south of the city of Chelmsford and ...

Essex Essex () is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south, and G ...

, finished

sixth form In the education systems of England, Northern Ireland, Wales, Jamaica, Trinidad and Tobago and some other Commonwealth countries, sixth form represents the final two years of secondary education, ages 16 to 18. Pupils typically prepare for A-l ...

at Bromfords School in

Wickford Wickford is a town and civil parish in the south of the English county of Essex, with a population of 33,486. Located approximately 30 miles (50 km) east of London, it is within the Borough of Basildon along with the original town of Basil ...

, and currently lives in Birmingham. Her half-sister was born in 2007. Blackery worked as a waitress before beginning her career as musician and

YouTuber A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influent ...

. In 2015, Blackery disclosed that she had been diagnosed with

chronic fatigue syndrome Chronic fatigue syndrome (CFS), also called myalgic encephalomyelitis (ME) or ME/CFS, is a complex, debilitating, long-term medical condition. The causes and mechanisms of the disease are not fully understood. Distinguishing core symptoms are ...

and supported

Liberty in North Korea Liberty in North Korea (LiNK) is a US 501(c)(3) nonprofit organization. It has offices in Long Beach, California, United States, and Seoul, South Korea. The organization rescues refugees hiding in China and resettles them in South Korea or the Un ...

. She is a

WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

and '' Zelda'' fan with a

Triforce The is a fictional artifact and icon of Nintendo's ''The Legend of Zelda'' series of video games. It first appeared in the original 1986 action-adventure game ''The Legend of Zelda'' and is a focus of subsequent games in the series, including ...

and a Navi tattoo, often visible in videos and images. TenEighty interviewed Blackery and noted that she admits "her flaws and lays her damages out for everyone to see". Her music is influenced and inspired by Busted,

Blink-182 Blink-182 (stylized as blink-182) is an American Rock music, rock band formed in Poway, California in 1992. Their current lineup consists of bassist/vocalist Mark Hoppus, guitarist/vocalist Tom DeLonge, and drummer Travis Barker. Though their ...

Green Day Green Day is an American rock band formed in the East Bay of California in 1987 by lead vocalist and guitarist Billie Joe Armstrong, together with bassist and backing vocalist Mike Dirnt. For most of the band's career, they have been a powe ...

Tessa Violet Tessa Violet Williams, previously known as Meekakitty, is a singer-songwriter, video blogger, actress, music video director, and former model. Originally a vlogger, over the years Tessa Violet's online content became devoted to her musical care ...

The White Stripes The White Stripes were an American rock duo from Detroit formed in 1997. The group consisted of Jack White (songwriter, vocals, guitar, piano, and mandolin) and Meg White (drums and vocals). After releasing several singles and three albums with ...

My Chemical Romance My Chemical Romance (commonly abbreviated to MCR or My Chem) is an American rock band from Newark, New Jersey. The band's current lineup consists of lead vocalist Gerard Way, lead guitarist Ray Toro, rhythm guitarist Frank Iero, and bassist Mi ...

Paramore Paramore is an American rock band from Franklin, Tennessee, formed in 2004. The band currently consists of lead vocalist Hayley Williams, guitarist Taylor York and drummer Zac Farro. Williams and Farro are founding members of the group, whil ...

Avril Lavigne Avril Ramona Lavigne ( ; born September 27, 1984) is a Canadian singer and songwriter. At age 16, she signed a two-album recording contract with Arista Records. Her debut studio album, ''Let Go (Avril Lavigne album), Let Go'' (2002), is the ...

Placebo A placebo ( ) is a substance or treatment which is designed to have no therapeutic value. Common placebos include inert tablets (like sugar pills), inert injections (like Saline (medicine), saline), sham surgery, and other procedures. In general ...

Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN and stylized as NIИ, is an American industrial rock band formed in Cleveland in 1988. Singer, songwriter, multi-instrumentalist, and producer Trent Reznor was the only permanent member of the band ...

Twenty One Pilots Twenty One Pilots (stylized in Letter case, all lowercase or as twenty øne piløts) are an American musical duo from Columbus, Ohio. Initially a band, the group was formed in 2009 by lead vocalist Tyler Joseph along with Nick Thomas and Chris ...

,Emma Blackery (25 March 2016). . and

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...

, particularly Swift's songwriting. On #WomanCrushWednesday 2017, ''

The Daily Dot ''The Daily Dot'' is a digital media company covering the culture of the Internet and the World Wide Web. Founded by Nicholas White in 2011, ''The Daily Dot'' is headquartered in Austin, Texas. The site, conceived as the Internet's "hometown ...

'' quoted YouTube's Culture and Trends team lead Earnest Pettie as calling Blackery "a thoughtful, funny, ferocious feminist unafraid of having an opinion".

Discography

Albums

EPs

Singles

Bibliography

* ''Feel Good 101: The Outsiders' Guide to a Happier Life'' (

Sphere A sphere () is a Geometry, geometrical object that is a solid geometry, three-dimensional analogue to a two-dimensional circle. A sphere is the Locus (mathematics), set of points that are all at the same distance from a given point in three ...

, 2017, )

References

External links

* * {{DEFAULTSORT:Blackery, Emma 1991 births 21st-century English women singers 21st-century English singers British women record producers Comedy YouTubers English health and wellness writers English record producers English video bloggers English YouTubers Female YouTubers Living people Music YouTubers Musicians from Essex People from Basildon Revelmode people